Throughout my 9-year leadership journey, I’ve built and led UX teams in various organizations. From telecommunications corporate (Vodafone), and travel assistance startup (AirHelp), to employee communications scale-up (Staffbase). My experience also includes work in proptech, fintech, and social networking.

Through user-centricity, holistic thinking, and visual problem-solving, UX drives and measures significant business results. This has been a cornerstone of my approach, with an emphasis on building systems that make an impact, scale effectively, and foster a culture of trust, empathy, and excellence. This allowed me to contribute uniquely across B2B, B2C, and B2B2C landscapes.

Central to my journey has been leading outcome-driven UX strategy and programs. This focus on tangible results and business impact has shaped the products and services I've worked on and the teams' collaborative and innovative culture. All of this is complemented by my extensive experience in the design space since 2008.